"We prefe face-to-face"

We often come across many people who tells us that they prefer face-to-face when we share with them the benefits of having an online community hub to enhance their community life. Sounds great, afterall who doesn't prefer face-to-face? If we go down that line of logic, why bother to even write email and make phone calls, let's just meet face-to face all the time or whenever we can. When we digged deeper, we begun to realise that the truth is, most people belong only some kind of pseudo-community where relationships are relatively superficial. Hence there isn't a need for deeper or more connection opportunities. The once-a-week or monthly face-to-face meeting is more than sufficient for such superficial relations, hence maintaining status quo is preferred. On other hand, in a true communnity where members are often connected with one another through different means, an online community hub can truly help to enhance their connectedness. This is true even if members often meet daily because there is so much to share and collaborate with one another among the members.